Click above for high-res image gallery of the 2010 Mazda3 sedan
Mazda has unveiled its 2010 Mazda3 sedan here at the LA Auto Show and we managed to snap some nice shots off as it was spinning around on a huge rotating stand. It's a good looking car that Mazda says carries on its "family face" with stylish bulges and creases that attract the eyes, and we're really looking forward to seeing the hatchback version as well. Underhood is a newly-enlarged 2.5-liter version of Mazda's MZR inline-four that offers up 167-horsepower and can be mated to either a 6-speed stick or 5-speed auto. As before, a standard 148-horsepower 2.0L four will be available and can be had with either a manual or auto tranny with 5 forward ratios each.
Considering the low price class in which the Mazda3 competes, features like dual-zone automatic climate control, Xenon self-leveling head lamps, push-button start and hands-free Bluetooth are very nice touches, as is the iPod integration and an optional leather interior. Increasingly important these days is fuel mileage, so the 3's low .29 coefficient of drag is an important piece of the overall efficiency puzzle and helps the 2010 Mazda3 hit 33 mpg on the highway with the smaller engine option. See the full press release past the break for all the details and be sure to check out our live shots below.
Gallery: LA 2008: 2010 Mazda3
Gallery: 2010 Mazda3
Photos Copyright ©2008 Frank Filipponio, Chris Shunk / Weblogs, Inc.
2010 Mazda3 LA 2008
2010 Mazda3 driving footage
PRESS RELEASE
ALL-NEW 2010 MAZDA3 SEDAN TAKES CENTER STAGE AT THE 2008 LOS ANGELES AUTO SHOW
LOS ANGELES, November 19, 2008 - Developed in line with Mazda's Sustainable Zoom-Zoom philosophy of engineering vehicles that are fun to drive, satisfying to own, and environmentally responsible, the all-new MAZDA3 is one of the most anticipated product launches at the 2008 Los Angeles Auto Show.
The popular MAZDA3 - the company's best-selling vehicle worldwide - arrives as a fully reengineered, completely redesigned, second-generation compact sedan providing:
* A richer looking, more dynamic exterior design
* Added driving enjoyment with improved performance in all areas
* Progressive environmental and safety features
* A higher level of standard and optional equipment
* A level of sophistication above that available from any other car in the segment
The new MAZDA3 is perfectly positioned for the rapidly changing auto market. It offers a mix of quality, styling, power, dynamics and fit and finish that hits the bulls-eye for today's customers. In typical Mazda fashion, MAZDA3 will offer standard and optional equipment simply not found on other cars in this class - exactly what buyers looking for more value and less bulk want.
This 2010 edition stands on tall shoulders: the first-generation MAZDA3 earned 90 major awards from expert critics and achieved a 1.8-million sales volume during its five years serving customers all over the world. One in three Mazdas sold is a MAZDA3. Even at the end of its build life, the first-generation MAZDA3 continued to earn accolades as a leading consumer magazine recently named this car as one of the most reliable compact sedans money can buy.
MAZDA3 Program Manager Yoshiyuki Maeda established ambitious goals for Mazda's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original MAZDA3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration whether they were in motion, seated in the MAZDA3's cockpit, or enjoying its appearance from outside."
On what it takes to develop a true "world car," Maeda added, "The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the MAZDA3's renewal effort and the development of the company's new world car."
EXTERIOR DESIGN
RECOGNIZABLE AS A MAZDA3 BUT MORE EXPRESSIVE AND DYNAMIC
Chief designer Kunihiko Kurisu's mission was to remain faithful to the MAZDA3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each subsequent new model with more emotional aesthetics is a longstanding Mazda tradition. The key MAZDA3 exterior design highlights are:
* A move toward a more unified Mazda global "family face"
* A reinforced frontal identity which integrates the lower air intake with a more emphatic and instantly recognizable five-point grille
* To stress power and dynamism, major design elements focus on or flow toward the vehicle's central axis. At the front, fascia lines converge on the center-point at the bottom of the grille. At the rear, the decklid's surface has a distinctive center crease
* The compact cabin, high deck surfaces, and flowing C-pillar features were inspired by the classic coupe profile, as seen on the 2009 MAZDA6
* Hood and side surfaces are shaped to reflect light and physical surroundings
* Subtle wedge-shaped and curving side character lines shared with other Mazda models give the MAZDA3 a strong sense of impending motion-like a predator poised to strike
* A new Adaptive Front Lighting System with self-leveling bi-xenon headlamps has been added as standard on Grand Touring models. The MAZDA3 is the first compact offered for sale in the US with such an advanced lighting system
* Exterior design elements contribute to the car's function by minimizing aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control
* To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback MAZDA3 will arrive later
INTERIOR DESIGN
HIGH QUALITY, SOPHISTICATED, AND SPORTY
Inside, the new MAZDA3 offers a sporty yet highly refined cabin. As if taut muscles lie within, the dash sweeps dramatically from its center to the cabin's sidewalls. The large gauge cluster and center stack are positioned to tightly link the driver's limbs and senses to the car's instruments and controls.
The slant of the instrument panel optimizes operating efficiency while providing an attractive focal point. Range of motion studies helped position all controls at an ideal reach. Key knobs and switches are positioned at the same level as the steering wheel and the shifter. The interior of the 2010 MAZDA3 is based on Mazda's Human Machine Interface concept.
All the information a driver needs is readily available in one concentrated area that minimizes lapses of concentration on the road ahead. A Multi-Information Display is positioned high on the center portion of the instrument panel to further minimize distraction. Navigation, audio, and trip computer information is provided in this handy and easy-to-view location.
Front seat cushions have been extended by nearly an inch compared to the outgoing car in order to provide improved thigh support. Backrests are 1.4-inches taller and recontoured for improved driving posture. For the higher grade models, the upper side bolsters have been canted inward for heightened torso restraint during aggressive cornering. A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitors' compact car. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to three different drivers by recognizing the code of the key fob.
To provide a top-quality cockpit appearance, the number of parting lines is minimized and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquility. Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, center stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or AC switch, a change in illumination acknowledges that the command has been received.
Dual-zone automatic air conditioning is an available MAZDA3 option. Other special features that distinguish this car from mundane compact sedans are: a Bose 10-speaker premium surround sound system, connectivity for cell phones and portable media players, a dock for iPods, and Sirius satellite radio. An advanced keyless entry system includes push-button engine starting. The MAZDA3 options list also includes rain-sensing wipers, heated side mirrors, leather upholstery, and heated seats.
Overall, the details included in the new MAZDA3 all contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish simply not found in other vehicles in this price range and class, and helps perfectly position MAZDA3 for buyers considering a way to spend less and get more in this new economic climate.
